Go big or go home. Intensify your beef with this bold flavored rub to enhance briskets, burgers, and steaks. Low n’ slow like those balmy summer days, it’s all at once simple but bold and intense in flavor. Features an all-star lineup of sea salt, turbinado, paprika, chili powder, ginger, and other spices that meet our demanding regimen. Low sugar content stands up to high heat grilling. Toss it in chilis and stews for a splendid result. Created for the competition circuit, you’re sure to win the cook-off! Or just be a hero at home.